Easysize

What is online UX and how can you improve it in your store?

UX means “user experience” and it refers to how people interact with the product, store or even brand. For example, when we go to a physical fashion store, we see the design of the rooms, follow the layout, interact with shopping consultants, cashiers, fitting rooms: and each one of those

Greenwashing 101: Tips for Sustainable Brands to avoid Greenwashing!

As the general public becomes more and more environmentally conscious, an increasing number of companies are adopting sustainable initiatives in order to appeal to this demographic, however not all the brands are walking the talk. Referred to as “greenwashing,” this strategy involves promoting misleading or false claims about a company’

How DTC brands can prepare for turbulent times

Current inflation rates are unprecedented this year, getting up to 40-years high in a lot of the countries: 8,1% in Europe and 8,6% in the US, according to Trading Economics. This affects all the industries, including fashion: Gap just cut its full-year earnings forecast on Thursday, joining Kohl's,

How to grow fashion e-commerce brand in 2022

E-commerce growth accelerated during the COVID-19 pandemic. And as many pandemic habits, like Zoom calls or working from home, buying online is here to stay. It is hard to imagine a fashion brand in 2022 that is not thinking about the online strategy and opening a direct-to-consumer store. However, in

Fashion

#FounderWednesdays Archive: Sustainable Knitwear by The Knotty Ones

For another chapter of our Founder's Wednesday series, we went live with Danute Rasimaviciute, co-founder of The Knotty Ones- a sustainable, contemporary knitwear brand ethically made by female artisans in rural areas of Lithuania.

Fashion

#FounderWednesdays Archive: Empowering Black-Owned Fashion Brands with Ilana

For our Founder Wednesday series- a regular live stream on Instagram where we invite fashion entrepreneurs and founders of direct-to-consumer businesses and we talk about how to build strong, sustainable, and profitable businesses, we went live with Samuel Ade, co-founder and CEO of Ilana.

Fashion

#FounderWednesdays Archive: Ethical, Local, and Sustainable Clothing with Cucumber

For another insightful session of our Founder Wednesdays series, we went live with not one, but two up-and-coming woman entrepreneurs- Nancy Zeffman and Eileen Willett, founders of Cucumber, a brand that creates simple, multifunctional designs that slip perfectly into every woman’s wardrobe.

Sustainability

#FounderWednesdays Archive: Stylishly Sustainable with Vinokilo

Next in our Founder Wednesdays Series, we had an opportunity to chat with Robin Balser, CEO, and Founder at Vinokilo, a brand from Germany that provides the highest quality second-hand clothes as an alternative to first-hand fashion.

Direct-to-consumer

#FounderWednesdays Archive: Crowdfunding and Community Building with LABFRESH

For yet another fun and insightful session of our Founder's Wednesday Series, we were joined by Kasper Brandi Petersen, co-founder of LABFRESH- a menswear brand that makes shirts that are stain & odour repellent, sweat blocking and eco-friendly.

Fashion

#FounderWednesdays Archive: Upcycling with Bridge&Tunnel

Second in our Founder's Wednesday Series, we were joined by Constanze Klotz, co-founder of Bridge&Tunnel- a label in the middle of Hamburg in Germany, that produces sustainable and fair designs that are meant to change society.

Direct-to-consumer

#FounderWednesdays Archive: Reimagining Activewear for Women with Lagatta

Former professional snowboarder & product engineer, Stephanie and her mom and style inspiration, Mimi are reimagining activewear for women in which they can feel confident, comfortable, and like themselves.

E-commerce

The Secondhand Market Is Growing Rapidly, Can Challengers Like Vinokilo Thrive And Scale?

The pandemic has only accelerated the growth of online secondhand and consignment markets. A new challenger, Germany-based Vinokilo is taking a different approach in scaling with a focus on sustainability, profitability, vintage fashion and strong communities.

E-commerce

Why Are We The 'Perfect Fit' For Your Fashion Brand?

Looking for a size & fit recommendation solution? We got you! Why direct-to-consumer fashion online brands choose us? Easy to integrate and maintain. No size charts or garment measurements required. 15x ROI. Global footprint and more.

E-commerce

Why Measurements Fall Short In Solving The Sizing Problem

Using a size chart is an industry norm, but is it really sufficient? At Easysize, we care more about the shopper's style and fit and how they want an item to look on them, rather than focusing on mere measurements.

E-commerce

How Much Does The Sizing Problem Actually Cost Your Brand?

The sizing problem is much larger than it seems, and all these costs can get overboard for an e-commerce company that is new to the market.

Size & Fit

The Sizing Problem Is Much More Complex Than It Looks.

“It is not one problem but two. One is the problem of choosing the right size. But the other one, which is more important and difficult to solve, is about how an item fits you and whether it's matching your expectations.”

E-commerce

Solving The Sizing Problem With Easysize

Brands need a system that reflects unique sizing & fitting of each product, focusing on the preferences of each shopper.

E-commerce

Don’t Get Left Behind: Gen Z Wants A Different Shopping Experience

Generation Z is now the dominant force in e-commerce and they are bringing a new perspective to social commerce. Focused on social causes and driven by the shared sense of togetherness, for these shoppers the lines between commerce, communities and entertainment are blurred.

Technology

When It Comes To Fashion, Personalisation Is Easier Said Than Done

These days customers almost expect a certain level of personalisation from their online shopping experience. But the complexity of the fashion industry, with its many sizes, styles, collections and trends, poses several challenges to providing that valuable experience.

E-commerce

Why Payment Companies Are The Key Players In The Great E-Commerce War

With e-commerce penetration accelerating wildly this year, this fight for industry domination is quickly heating up. You might imagine that such a war is fought by e-commerce platforms and service providers – but the main battle is currently between payment providers.

Sustainability

Back To The Future: This 350-Year-Old Company Could Be The Blueprint For The Future Of Fashion Industry

Thousands of artisan and fashion manufacturers spread all over the Italian countryside helped put “Made in Italy” on the world map as a symbol of high quality and luxury fashion. Today, the future of this industry and the livelihood of many of its workers is threatened.

COVID-19

The Pandemic Has Changed Consumer Preferences - It’s All About Health And Comfort Now

In this new post-pandemic reality comfort, wellness and health are becoming a bigger priority for consumers and are driving their purchase decisions.

E-commerce

Shopify Has A Plan For E-Commerce Domination And It Just Might Work

In the last couple of weeks, Shopify announced some major product updates and new features – from a consumer app to financial and payment services. Will Shopify be the saviour of small business? What compromises will they have to make to reach the top?

Customer experience

4 Surprising Localisation Techniques to Reduce Order Returns and Grow your Sales

Localising the shopping experience can have great positive impact and help online-shops grow international sales. Check out four strategies to do localisation right.

E-commerce

Direct-To-Consumer Brands Are Finding New Ways To Engage With Customers

Direct-to-consumer brands are forced to find new acquisition channels. While advertising prices are dropping, the challenge is to communicate with shoppers in an authentic way.