Easysize

#FounderWednesdays Archive: Crowdfunding and Community Building with LABFRESH

For yet another fun and insightful session of our Founder's Wednesday Series, we were joined by Kasper Brandi Petersen, co-founder of LABFRESH- a menswear brand that makes shirts that are stain & odour repellent, sweat blocking and eco-friendly.

Fashion

#FounderWednesdays Archive: Upcycling with Bridge&Tunnel

Second in our Founder's Wednesday Series, we were joined by Constanze Klotz, co-founder of Bridge&Tunnel- a label in the middle of Hamburg in Germany, that produces sustainable and fair designs that are meant to change the society.

Direct-to-consumer

#FounderWednesdays Archive: Reimagining Activewear for Women with Lagatta

Former professional snowboarder & product engineer, Stephanie and her mom and style inspiration, Mimi are reimagining activewear for women in which they can feel confident, comfortable, and like themselves.

E-commerce

The Secondhand Market Is Growing Rapidly, Can Challengers Like Vinokilo Thrive And Scale?

The pandemic has only accelerated the growth of online secondhand and consignment markets. A new challenger, Germany-based Vinokilo is taking a different approach in scaling with a focus on sustainability, profitability, vintage fashion and strong communities.

E-commerce

Why Are We The 'Perfect Fit' For Your Fashion Brand?

Looking for a size & fit recommendation solution? We got you! Why direct-to-consumer fashion online brands choose us? Easy to integrate and maintain. No size charts or garment measurements required. 15x ROI. Global footprint and more.

E-commerce

Why Measurements Fall Short In Solving The Sizing Problem

Using a size chart is an industry norm, but is it really sufficient? At Easysize, we care more about the shopper's style and fit and how they want an item to look on them, rather than focusing on mere measurements.

E-commerce

How Much Does The Sizing Problem Actually Cost Your Brand?

The sizing problem is much larger than it seems, and all these costs can get overboard for an e-commerce company that is new to the market.

Size & Fit

The Sizing Problem Is Much More Complex Than It Looks.

“It is not one problem but two. One is the problem of choosing the right size. But the other one, which is more important and difficult to solve, is about how an item fits you and whether it's matching your expectations.”

E-commerce

Solving The Sizing Problem With Easysize

Brands need a system that reflects unique sizing & fitting of each product, focusing on the preferences of each shopper.

E-commerce

Don’t Get Left Behind: Gen Z Wants A Different Shopping Experience

Generation Z is now the dominant force in e-commerce and they are bringing a new perspective to social commerce. Focused on social causes and driven by the shared sense of togetherness, for these shoppers the lines between commerce, communities and entertainment are blurred.

Technology

When It Comes To Fashion, Personalisation Is Easier Said Than Done

These days customers almost expect a certain level of personalisation from their online shopping experience. But the complexity of the fashion industry, with its many sizes, styles, collections and trends, poses several challenges to providing that valuable experience.

E-commerce

Why Payment Companies Are The Key Players In The Great E-Commerce War

With e-commerce penetration accelerating wildly this year, this fight for industry domination is quickly heating up. You might imagine that such a war is fought by e-commerce platforms and service providers – but the main battle is currently between payment providers.

Sustainability

Back To The Future: This 350-Year-Old Company Could Be The Blueprint For The Future Of Fashion Industry

Thousands of artisan and fashion manufacturers spread all over the Italian countryside helped put “Made in Italy” on the world map as a symbol of high quality and luxury fashion. Today, the future of this industry and the livelihood of many of its workers is threatened.

COVID-19

The Pandemic Has Changed Consumer Preferences - It’s All About Health And Comfort Now

In this new post-pandemic reality comfort, wellness and health are becoming a bigger priority for consumers and are driving their purchase decisions.

E-commerce

Shopify Has A Plan For E-Commerce Domination And It Just Might Work

In the last couple of weeks, Shopify announced some major product updates and new features – from a consumer app to financial and payment services. Will Shopify be the saviour of small business? What compromises will they have to make to reach the top?

Customer experience

4 Surprising Localisation Techniques to Reduce Order Returns and Grow your Sales

Localising the shopping experience can have great positive impact and help online-shops grow international sales. Check out four strategies to do localisation right.

E-commerce

Direct-To-Consumer Brands Are Finding New Ways To Engage With Customers

Direct-to-consumer brands are forced to find new acquisition channels. While advertising prices are dropping, the challenge is to communicate with shoppers in an authentic way.

COVID-19

What Will The Post-Pandemic Future Of Fashion Retail Look Like?

Lockdowns and shelter-in-place orders are still in effect all around the world but many fashion retailers are starting to prepare for what happens after they can start to reopen.

COVID-19

How Fashion And Beauty Retailers Can Overcome The Lack Of Touch And Feel In The Time Of Social Distancing

With global lockdowns, millions of people around the world are staying home and spending more time online, including online shopping. But how can fashion and beauty companies address the lack of touch & feel in e-commerce?

Customer experience

How improving repeat sales is better for business

Do you know, that existing customers are 60-70% more likely to make another purchase over prospects who have never bought from you yet. Read how #fashion #ecommerce companies can create better customer experiences in our latest post 💙

Direct-to-consumer

How Black Friday Became Direct-To-Consumer Brands’ Day

With holiday sales well underway, this year direct-to-consumer brands are challenging Amazon’s e-commerce dominance. This Black Friday became the biggest one on the record for Shopify, an e-commerce platform for online stores, and its merchants with more than $900 million in total sales.

Size & Fit

Why size and fit accuracy does impact your sales

Size and fit accuracy may not often be talked about as much as style, but it plays a big role in how it impacts your sales. Without your customers being confident in how the size and fit of an item will be, you can deter first time purchasers, and even lose potential repeat business.

Sustainability

Why The Circular Economy Will Not Fix Fashion's Sustainability Problem

In the fight for our future, the fashion has to be circular but first and foremost it has to slow its growth, forecast what shoppers actually want and cut the overproduction.

Customer experience

3 ways collecting feedback can improve customer relationships

Establishing true relationships and connections to the people who purchase and use your products becomes more difficult when they sit behind a computer screen or a mobile phone. How can brands continue to form important relationships after the sale is made?

Sustainability

There Is No Such Thing As A Free Return

‘Free returns’ has become an industry standard in online fashion shopping. But there is a high price to pay which every consumer should be aware of: The heavy carbon footprint of all the unnecessary shipping back and forth.