The fashion industry is a $2.2 trillion business with remarkable growth potential (only this year, e-commerce sales are expected to reach an estimated $450 billion). In addition, the fashion industry is one of the most competitive markets today. To stand out you need to be creative and use every

UX means “user experience” and it refers to how people interact with the product, store or even brand. For example, when we go to a physical fashion store, we see the design of the rooms, follow the layout, interact with shopping consultants, cashiers, fitting rooms: and each one of those

As the general public becomes more and more environmentally conscious, an increasing number of companies are adopting sustainable initiatives in order to appeal to this demographic, however not all the brands are walking the talk. Referred to as “greenwashing,” this strategy involves promoting misleading or false claims about a company’

Current inflation rates are unprecedented this year, getting up to 40-years high in a lot of the countries: 8,1% in Europe and 8,6% in the US, according to Trading Economics. This affects all the industries, including fashion: Gap just cut its full-year earnings forecast on Thursday, joining Kohl's,

E-commerce growth accelerated during the COVID-19 pandemic. And as many pandemic habits, like Zoom calls or working from home, buying online is here to stay. It is hard to imagine a fashion brand in 2022 that is not thinking about the online strategy and opening a direct-to-consumer store. However, in