Gulnaz Khusainova

Don’t Get Left Behind: Gen Z Wants A Different Shopping Experience

Generation Z is now the dominant force in e-commerce and they are bringing a new perspective to social commerce. Focused on social causes and driven by the shared sense of togetherness, for these shoppers the lines between commerce, communities and entertainment are blurred.

Technology

When It Comes To Fashion, Personalisation Is Easier Said Than Done

These days customers almost expect a certain level of personalisation from their online shopping experience. But the complexity of the fashion industry, with its many sizes, styles, collections and trends, poses several challenges to providing that valuable experience.

E-commerce

Why Payment Companies Are The Key Players In The Great E-Commerce War

With e-commerce penetration accelerating wildly this year, this fight for industry domination is quickly heating up. You might imagine that such a war is fought by e-commerce platforms and service providers – but the main battle is currently between payment providers.

Sustainability

Back To The Future: This 350-Year-Old Company Could Be The Blueprint For The Future Of Fashion Industry

Thousands of artisan and fashion manufacturers spread all over the Italian countryside helped put “Made in Italy” on the world map as a symbol of high quality and luxury fashion. Today, the future of this industry and the livelihood of many of its workers is threatened.

COVID-19

The Pandemic Has Changed Consumer Preferences - It’s All About Health And Comfort Now

In this new post-pandemic reality comfort, wellness and health are becoming a bigger priority for consumers and are driving their purchase decisions.

E-commerce

Shopify Has A Plan For E-Commerce Domination And It Just Might Work

In the last couple of weeks, Shopify announced some major product updates and new features – from a consumer app to financial and payment services. Will Shopify be the saviour of small business? What compromises will they have to make to reach the top?

E-commerce

Direct-To-Consumer Brands Are Finding New Ways To Engage With Customers

Direct-to-consumer brands are forced to find new acquisition channels. While advertising prices are dropping, the challenge is to communicate with shoppers in an authentic way.

COVID-19

What Will The Post-Pandemic Future Of Fashion Retail Look Like?

Lockdowns and shelter-in-place orders are still in effect all around the world but many fashion retailers are starting to prepare for what happens after they can start to reopen.

COVID-19

How Fashion And Beauty Retailers Can Overcome The Lack Of Touch And Feel In The Time Of Social Distancing

With global lockdowns, millions of people around the world are staying home and spending more time online, including online shopping. But how can fashion and beauty companies address the lack of touch & feel in e-commerce?

Direct-to-consumer

How Black Friday Became Direct-To-Consumer Brands’ Day

With holiday sales well underway, this year direct-to-consumer brands are challenging Amazon’s e-commerce dominance. This Black Friday became the biggest one on the record for Shopify, an e-commerce platform for online stores, and its merchants with more than $900 million in total sales.

Sustainability

Why The Circular Economy Will Not Fix Fashion's Sustainability Problem

In the fight for our future, the fashion has to be circular but first and foremost it has to slow its growth, forecast what shoppers actually want and cut the overproduction.

Sustainability

There Is No Such Thing As A Free Return

‘Free returns’ has become an industry standard in online fashion shopping. But there is a high price to pay which every consumer should be aware of: The heavy carbon footprint of all the unnecessary shipping back and forth.

Sustainability

Back To The Burner: Black Friday Is National Throw-Away Day

‘Tis the season for flash sales which creates high proportions of returned clothes that often end up being incinerated. To the detriment of the online clothing stores' economy and the climate.

Technology

Why Fashion Stores Shouldn't Join Amazon's Data Behemoth

Providing Amazon with more customer data will only make the e-commerce giant an even stronger opponent. Instead, fashion companies should embrace the current wave of consolidation.