Team - Easysize

Greenwashing 101: Tips for Sustainable Brands to avoid Greenwashing!

As the general public becomes more and more environmentally conscious, an increasing number of companies are adopting sustainable initiatives in order to appeal to this demographic, however not all the brands are walking the talk. Referred to as “greenwashing,” this strategy involves promoting misleading or false claims about a company’

How DTC brands can prepare for turbulent times

Current inflation rates are unprecedented this year, getting up to 40-years high in a lot of the countries: 8,1% in Europe and 8,6% in the US, according to Trading Economics. This affects all the industries, including fashion: Gap just cut its full-year earnings forecast on Thursday, joining Kohl's,

How to grow fashion e-commerce brand in 2022

E-commerce growth accelerated during the COVID-19 pandemic. And as many pandemic habits, like Zoom calls or working from home, buying online is here to stay. It is hard to imagine a fashion brand in 2022 that is not thinking about the online strategy and opening a direct-to-consumer store. However, in

Fashion

#FounderWednesdays Archive: Sustainable Knitwear by The Knotty Ones

For another chapter of our Founder's Wednesday series, we went live with Danute Rasimaviciute, co-founder of The Knotty Ones- a sustainable, contemporary knitwear brand ethically made by female artisans in rural areas of Lithuania.

Fashion

#FounderWednesdays Archive: Empowering Black-Owned Fashion Brands with Ilana

For our Founder Wednesday series- a regular live stream on Instagram where we invite fashion entrepreneurs and founders of direct-to-consumer businesses and we talk about how to build strong, sustainable, and profitable businesses, we went live with Samuel Ade, co-founder and CEO of Ilana.

Fashion

#FounderWednesdays Archive: Ethical, Local, and Sustainable Clothing with Cucumber

For another insightful session of our Founder Wednesdays series, we went live with not one, but two up-and-coming woman entrepreneurs- Nancy Zeffman and Eileen Willett, founders of Cucumber, a brand that creates simple, multifunctional designs that slip perfectly into every woman’s wardrobe.

Sustainability

#FounderWednesdays Archive: Stylishly Sustainable with Vinokilo

Next in our Founder Wednesdays Series, we had an opportunity to chat with Robin Balser, CEO, and Founder at Vinokilo, a brand from Germany that provides the highest quality second-hand clothes as an alternative to first-hand fashion.

Direct-to-consumer

#FounderWednesdays Archive: Crowdfunding and Community Building with LABFRESH

For yet another fun and insightful session of our Founder's Wednesday Series, we were joined by Kasper Brandi Petersen, co-founder of LABFRESH- a menswear brand that makes shirts that are stain & odour repellent, sweat blocking and eco-friendly.

Fashion

#FounderWednesdays Archive: Upcycling with Bridge&Tunnel

Second in our Founder's Wednesday Series, we were joined by Constanze Klotz, co-founder of Bridge&Tunnel- a label in the middle of Hamburg in Germany, that produces sustainable and fair designs that are meant to change society.

Direct-to-consumer

#FounderWednesdays Archive: Reimagining Activewear for Women with Lagatta

Former professional snowboarder & product engineer, Stephanie and her mom and style inspiration, Mimi are reimagining activewear for women in which they can feel confident, comfortable, and like themselves.

E-commerce

Why Are We The 'Perfect Fit' For Your Fashion Brand?

Looking for a size & fit recommendation solution? We got you! Why direct-to-consumer fashion online brands choose us? Easy to integrate and maintain. No size charts or garment measurements required. 15x ROI. Global footprint and more.

E-commerce

Why Measurements Fall Short In Solving The Sizing Problem

Using a size chart is an industry norm, but is it really sufficient? At Easysize, we care more about the shopper's style and fit and how they want an item to look on them, rather than focusing on mere measurements.

E-commerce

How Much Does The Sizing Problem Actually Cost Your Brand?

The sizing problem is much larger than it seems, and all these costs can get overboard for an e-commerce company that is new to the market.

Size & Fit

The Sizing Problem Is Much More Complex Than It Looks.

“It is not one problem but two. One is the problem of choosing the right size. But the other one, which is more important and difficult to solve, is about how an item fits you and whether it's matching your expectations.”

E-commerce

Solving The Sizing Problem With Easysize

Brands need a system that reflects unique sizing & fitting of each product, focusing on the preferences of each shopper.

Customer experience

4 Surprising Localisation Techniques to Reduce Order Returns and Grow your Sales

Localising the shopping experience can have great positive impact and help online-shops grow international sales. Check out four strategies to do localisation right.

Customer experience

How improving repeat sales is better for business

Do you know, that existing customers are 60-70% more likely to make another purchase over prospects who have never bought from you yet. Read how #fashion #ecommerce companies can create better customer experiences in our latest post 💙

Size & Fit

Why size and fit accuracy does impact your sales

Size and fit accuracy may not often be talked about as much as style, but it plays a big role in how it impacts your sales. Without your customers being confident in how the size and fit of an item will be, you can deter first time purchasers, and even lose potential repeat business.

Customer experience

3 ways collecting feedback can improve customer relationships

Establishing true relationships and connections to the people who purchase and use your products becomes more difficult when they sit behind a computer screen or a mobile phone. How can brands continue to form important relationships after the sale is made?

Sustainability

A quick guide to becoming an eco-friendly fashionista

We need to be conscious of how we purchase and wear our clothes (and shoes).

Sustainability

Here is how you can be sustainably-fashionable

Fashion is an integral part of everyone’s life. Be it what you choose to wear, style your hair, phrases you choose or even the type of…

Size & Fit

The true nature of returns in fashion e-commerce

Why do customers return items? This question has been on minds of fashion e-commerce executives for a long time. The answer might surprise you – nearly 70-75% of all returns are unnecessary

Technology

5 crucial tips we learned watching over our clients’ data

As with many other companies nowadays, Easysize is data driven. All our products rely heavily on how much and what kind of data we have. Together with all the data we get from tracking and mining, we also work with the data we get from our clients. Here are 5 tips when doing exactly that!

Size & Fit

How much will size-related returns cost you this holidays season?

How much do returns actually cost your online-shop? Transportation costs, loss of revenue, inability to sell items after they're returns – that's only a tip of an iceberg

Company news

Easysize is nominated as the Best Innovation in Fashion Retail

Easysize, a fashion analytics company predicting the correct clothing size, has been shortlisted in the Best Innovation in Fashion Retail category by The Drapers Awards.