EasySize, the data-driven service solving the sizing/fitting issue in fashion e-commerce, launches in Germany this week after rapid growth in Scandinavia and UK. Stylepit.de clients will be the first to use the sizing tool in German while shopping for clothes online.
“German online shops face one of the highest return rates in Europe. On average, 40–45% of all clothes are returned. The major reason for this, of course, is the wrong size and fit of purchased garments. Online shops’ owners need to deal with the problem while keeping in mind the customers’ needs. EasySize already successfully collaborates with fashion retailers in Scandinavia and UK and provides the correct sizing for hundreds of online shoppers every day. Therefore, we are excited to expand to the German market and introduce EasySize for local fashion e-commerce shops”
— Gulnaz Khusainova, CEO & Founder of EasySize
The EasySize algorithm analyses shopping behaviours from more than 400.000 unique users across Europe and currently covers over 500 fashion brands in its database. On average, integrated shops experience the drop in returns by 35–40% and save up to 7% of their shops’ revenue. EasySize not only helps online shops save money, but also their customers to find the correct size & fit. With EasySize, online shops are able to provide a clear and simple sizing solution for their customers.
EasySize is constantly expanding and will be soon available in many more languages for online shoppers all around the world. “We believe that customers are the main assets for the fashion e-commerce business. Therefore, EasySize is there to help the online shops to provide their customers the easiest customised shopping experience in the market,” concludes EasySize CEO & Founder, Gulnaz Khusainova.
About the German e-commerce market. Germany is the second largest e-commerce market in the Europe. With more than 51 million digital consumers in 2014, Germany enjoys the greatest e-commerce customer potential within Europe, making it the clear continental leader, according to the official “Germany Trade And Invest” report. The report also highlights that the overall trend can be best described as a move towards shopping personalization, unique shopping experience, and usage of the substantial consumer information streams available to the online shops (Big Data).
About EasySize. EasySize is a data-driven technology defining clothing sizes and decreasing returns for online-shops. It helps online shops to save money and offer their clients a new shopping experience. EasySize has proven to decrease returns by 35–40% and save up to 7% of revenue for online-shops. EasySize is currently successfully working with online shops in Denmark, UK, USA and Germany.
Are you in Berlin on 8–9th of July? Visit Premium Fashion trade show and come to the FashTech Berlin to hear more about EasySize! Write e-mail to EasySize’s CEO and Founder, Gulnaz, or ping her on twitter! We are looking forward to discuss Fashion technology and E-commerce with you!