Easysize, a fashion analytics company predicting the correct clothing size, has been shortlisted in the Best Innovation in Fashion Retail category by The Drapers Awards.

Celebrating the best of the best in fashion retailing, The Drapers Awards are the most highly-respected industry awards aimed at recognising the top performing and most innovative businesses.

“2016 was an exciting year for Easysize and the team. We’re working hard to continuously improve the product, launch new features and bring our technology to new markets. Easysize is chosen by leading retailers, and we are delighted to be recognised by The Drapers Awards” — Gulnaz Khusainova, CEO of Easysize.

“Best Innovation in Fashion Retail” award recognises technological innovation that has made a sustainable impact on the operation of a fashion business and the experience of customers in the past 12 months. The winner will be announced on The Drapers Awards 2016 dinner in November. It will be selected by a panel of respected experts in fashion retail, that includes executives from Karen Millen, John Lewis, Harvey Nichols, M&S.

Criteria against which the nominees will be judged:

  • How has the innovation positively affected business?
  • How has the innovation improved customer experience?
  • How the technology creates efficiencies within the business and can be further developed in the future?

EasySize team is excited to join the leading and the most innovative fashion companies at The Drapers Awards. Find the full list of shortlisted companies at awards.drapersonline.com.

About Drapers Awards

The Drapers Awards are the highest profile gathering for fashion retailers in the UK, bringing together the very best that the UK fashion business has to offer. Find more at awards.drapersonline.com

The Drapers Awards 2016 will take place on 17th November 2016 at the venue of Old Billingsgate, in the City of London and is a great chance to come together as a fashion industry to network, learn and celebrate with each other.

About Easysize

Easysize analyses shopping behaviour of millions of users and predicts the correct clothing size. It helps retailers across markets to achieve higher conversions to sales (up to 9.5%) and lower returns down to 9–10%. Find more at easysize.me