Why fashion fascinates
Manou Messmann has been fascinated by the world of fashion ever since she can remember. However, the fascination of fashion wasn´t just about beautiful clothes or the styling of it.
What truly amazed Manou was the influence fashion has on the psychologic and sociologic level. What our clothes `do to us´: how it affects our mood and our feelings. How it can change the way we perceive ourselves -and the way others perceive us.
Highest level of scientific know-how
To make sure she could contribute with fashion know-how on the highest possible level, she did a bachelor degree in psychology and a master degree in communication. This education was combined with an education in how to lead creative processes so that she could maneuver both on theoretical and practical levels.
Contributions to the scientific world of fashion
The first contribution was her master thesis about “The function of fashion in identity-creating processes”. A thesis that gave Manou an A+ and ensured her about, she was definitely “on to something”. Her latest achievement is theTED-talk she did in December 2014 at KEA in Copenhagen. A talk about why fashion and the clothes we wear are more important than ever before.
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