Customer experience

Don’t Get Left Behind: Gen Z Wants A Different Shopping Experience

Generation Z is now the dominant force in e-commerce and they are bringing a new perspective to social commerce. Focused on social causes and driven by the shared sense of togetherness, for these shoppers the lines between commerce, communities and entertainment are blurred.

COVID-19

The Pandemic Has Changed Consumer Preferences - It’s All About Health And Comfort Now

In this new post-pandemic reality comfort, wellness and health are becoming a bigger priority for consumers and are driving their purchase decisions.

Customer experience

4 Surprising Localisation Techniques to Reduce Order Returns and Grow your Sales

Localising the shopping experience can have great positive impact and help online-shops grow international sales. Check out four strategies to do localisation right.

Customer experience

How improving repeat sales is better for business

Do you know, that existing customers are 60-70% more likely to make another purchase over prospects who have never bought from you yet. Read how #fashion #ecommerce companies can create better customer experiences in our latest post 💙

Customer experience

3 ways collecting feedback can improve customer relationships

Establishing true relationships and connections to the people who purchase and use your products becomes more difficult when they sit behind a computer screen or a mobile phone. How can brands continue to form important relationships after the sale is made?