Direct-to-consumer

Direct-to-consumer brands are forced to find new acquisition channels. While advertising prices are dropping, the challenge is to communicate with shoppers in an authentic way.

With holiday sales well underway, this year direct-to-consumer brands are challenging Amazon’s e-commerce dominance. This Black Friday became the biggest one on the record for Shopify, an e-commerce platform for online stores, and its merchants with more than $900 million in total sales.