How to Grow and Scale a DTC Fashion E-commerce Brand

#FounderWednesdays Archive: Sustainable Knitwear by The Knotty Ones

For another chapter of our Founder's Wednesday series, we went live with Danute Rasimaviciute, co-founder of The Knotty Ones- a sustainable, contemporary knitwear brand ethically made by female artisans in rural areas of Lithuania.

Fashion

#FounderWednesdays Archive: Empowering Black-Owned Fashion Brands with Ilana

For our Founder Wednesday series- a regular live stream on Instagram where we invite fashion entrepreneurs and founders of direct-to-consumer businesses and we talk about how to build strong, sustainable, and profitable businesses, we went live with Samuel Ade, co-founder and CEO of Ilana.

Fashion

#FounderWednesdays Archive: Ethical, Local, and Sustainable Clothing with Cucumber

For another insightful session of our Founder Wednesdays series, we went live with not one, but two up-and-coming woman entrepreneurs- Nancy Zeffman and Eileen Willett, founders of Cucumber, a brand that creates simple, multifunctional designs that slip perfectly into every woman’s wardrobe.

Sustainability

#FounderWednesdays Archive: Stylishly Sustainable with Vinokilo

Next in our Founder Wednesdays Series, we had an opportunity to chat with Robin Balser, CEO, and Founder at Vinokilo, a brand from Germany that provides the highest quality second-hand clothes as an alternative to first-hand fashion.

Direct-to-consumer

#FounderWednesdays Archive: Crowdfunding and Community Building with LABFRESH

For yet another fun and insightful session of our Founder's Wednesday Series, we were joined by Kasper Brandi Petersen, co-founder of LABFRESH- a menswear brand that makes shirts that are stain & odour repellent, sweat blocking and eco-friendly.

Fashion

#FounderWednesdays Archive: Upcycling with Bridge&Tunnel

Second in our Founder's Wednesday Series, we were joined by Constanze Klotz, co-founder of Bridge&Tunnel- a label in the middle of Hamburg in Germany, that produces sustainable and fair designs that are meant to change society.

Direct-to-consumer

#FounderWednesdays Archive: Reimagining Activewear for Women with Lagatta

Former professional snowboarder & product engineer, Stephanie and her mom and style inspiration, Mimi are reimagining activewear for women in which they can feel confident, comfortable, and like themselves.

E-commerce

Why Measurements Fall Short In Solving The Sizing Problem

Using a size chart is an industry norm, but is it really sufficient? At Easysize, we care more about the shopper's style and fit and how they want an item to look on them, rather than focusing on mere measurements.

Size & Fit

The Sizing Problem Is Much More Complex Than It Looks.

“It is not one problem but two. One is the problem of choosing the right size. But the other one, which is more important and difficult to solve, is about how an item fits you and whether it's matching your expectations.”

E-commerce

Solving The Sizing Problem With Easysize

Brands need a system that reflects unique sizing & fitting of each product, focusing on the preferences of each shopper.

E-commerce

Don’t Get Left Behind: Gen Z Wants A Different Shopping Experience

Generation Z is now the dominant force in e-commerce and they are bringing a new perspective to social commerce. Focused on social causes and driven by the shared sense of togetherness, for these shoppers the lines between commerce, communities and entertainment are blurred.

Technology

When It Comes To Fashion, Personalisation Is Easier Said Than Done

These days customers almost expect a certain level of personalisation from their online shopping experience. But the complexity of the fashion industry, with its many sizes, styles, collections and trends, poses several challenges to providing that valuable experience.

COVID-19

How Fashion And Beauty Retailers Can Overcome The Lack Of Touch And Feel In The Time Of Social Distancing

With global lockdowns, millions of people around the world are staying home and spending more time online, including online shopping. But how can fashion and beauty companies address the lack of touch & feel in e-commerce?

Sustainability

There Is No Such Thing As A Free Return

‘Free returns’ has become an industry standard in online fashion shopping. But there is a high price to pay which every consumer should be aware of: The heavy carbon footprint of all the unnecessary shipping back and forth.

Sustainability

Here is how you can be sustainably-fashionable

Fashion is an integral part of everyone’s life. Be it what you choose to wear, style your hair, phrases you choose or even the type of…

Size & Fit

The true nature of returns in fashion e-commerce

Why do customers return items? This question has been on minds of fashion e-commerce executives for a long time. The answer might surprise you – nearly 70-75% of all returns are unnecessary

Size & Fit

How much will size-related returns cost you this holidays season?

How much do returns actually cost your online-shop? Transportation costs, loss of revenue, inability to sell items after they're returns – that's only a tip of an iceberg

Size & Fit

Things you should know while shopping men’s clothes online

The research suggests, that 72.77% of all returns cases happen due to the wrong size or fit: a garment is too small (28.66%), a wrong fit of a garment (22.35%), a garment is too big (21.76%). It once again confirms, that sizing & fitting online is the biggest obstacle in fashion ecommerce.

Size & Fit

Size & Fit Issue in Ecommerce: How to Sell the Right Fit & Size to your Customers?

Sizing & fitting is one of the inherent problems for not just customers shopping online, but also for online retailers. Many retailers have tried to dig deeper into the problem and find a solution to break this barrier between fashion brands and shoppers.

Fashion

The Roundtable Discussion @ Bridging the gap between fashion and online shoppers event

Easysize gathered more than 70 fashion industry’s representatives on 7th of August to discuss the fashion technology and e-commerce at the “Bridging the Gap Between Fashion and Online Shoppers’ event.

Size & Fit

“Sizes in the fashion world.” Melina Vou

Designer Melina Vou aims to create clothing that empowers women to feel strong and confident in their everyday life.

Size & Fit

You should know what you’re buying. A new way of fashion

Did you know, that the environment is changing every time when a new piece of clothing is bought? In fact, “the textile industry is one of the largest polluters in the world.

Size & Fit

Size issues. The modern woman

Even though the talks about a “plus size” or “modern” women is not a new thing, it seems for us, that there has been a silence in the media for a while. And nonetheless, it is not the case why we are writing here.

Size & Fit

Size issues in the fashion world. From the first cut

You will discover what tricks some mass clothes manufacturers use and what personal experiences real pattern designers have to share.