The Roundtable Discussion @ Bridging the gap between fashion and online shoppers event

The Roundtable Discussion @ Bridging the gap between fashion and online shoppers event

Easysize gathered more than 70 fashion industry’s representatives on 7th of August to discuss the fashion technology and e-commerce at the “Bridging the Gap Between Fashion and Online Shoppers’ event. The event was sold out and it was one of the last closing events of the Copenhagen Fashion Week 2015 .

For those who didn’t have a chance to participate or would like to hear the discussion again, we are sharing the discussion’s video!

A small recap: here is the list of the participants and topics we discussed. Enjoy!

Participants:

Wood Wood is a contemporary fashion and lifestyle brand founded in 2002 and based in Copenhagen, Denmark. With its own stores in Berlin, Aarhus and Copenhagen as well as an on-line store, Wood Wood is directed by co-founders Karl-Oskar Olsen and Brian SS Jensen.

Katoni is an online shop that brings together fashion from a large number of Danish and foreign fashion brands. Katoni offers its online shoppers a clear and easy way to find fashion pieces for the best price.

The Cloakroom offers a personal shopper for the male customers. The company lets men receive hand selected outfits from a personal stylist. The Cloakroom pays big attention to customer experience and satisfaction.

FashionFinder is a new mobile shopping guide that brings together all the fashion shops and brands in one mobile search solution and shows the customers exactly where to find the brands they are looking for, when customers are out shopping.

Atosho’s proprietary platform for Distributed eCommerce enables consumers to buy a product directly out of a publisher’s editorial content — whether that’s an article, a product review, an image, or any other digital content that creates demand — and the user completes the purchase right on the site.

What we discussed:

-What are the main online shopper’s expectations while shopping online?

-How to understand and listen to online shopper’s needs?

-What are the changes in customers’ online shopping behaviour?

-What are the areas in which fashion e-commerce will focus most in the near future?

The roundtable discussion’s video

[embed]https://youtu.be/btWUkwiszGc[/embed]

About Easysize

Easysize is a data-driven technology defining clothing sizes and decreasing returns for online-shops. It helps online shops to save money and offer their clients a new shopping experience. EasySize has proven to decrease returns by 35–40% and save up to 7% of revenue for online-shops. EasySize is currently successfully working with online shops in Denmark, UK, USA and Germany. EasySize has previously organised a fashion technology meetup to discuss the “Ethical Consumerism” (See more about the event here.)